Thursday, December 30, 2010

Video: AT&T tugs at heart strings with distracted driving documentary

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AT&T's The Last Text
AT&T anti-texting documentary "The Last Text" - Click above to watch video after the jump

AT&T launched the "It Can Wait" campaign earlier in the spring of 2010. The idea behind the movement is to create more awareness about the dangers of texting and driving. In order to create more visual impact, AT&T has commissioned a documentary called The Last Text, and it focuses on a few young lives that have been impacted or even cut short due to distracted driving caused by a text message.

The video may play a bit heavily with the emotional subject matter, but it also helps drive home a very important message - Many lives can be ruined in the blink of an eye - all because you had to read or send that text message. Put your phone down for a minute then hop the jump to watch The Last Text.

[Source: AT&T via Engadget]

Continue reading Video: AT&T tugs at heart strings with distracted driving documentary

Video: AT&T tugs at heart strings with distracted driving documentary originally appeared on Autoblog on Wed, 29 Dec 2010 14:55:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2010/12/29/video-atandt-tugs-at-heart-strings-with-distracted-driving-docume/

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